Privacy Policy

Last Updated: January 2026

Tread Mark ("we," "our," or "us") operates the tread-mark.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in the following ways:

• Personal Data: Name, email address, and contact details you voluntarily provide when subscribing to our newsletter or contacting us.
• Technical Data: IP address, browser type, operating system, and device identifiers.
• Cookies and Tracking Technologies: Information collected through cookies, pixel tags, and similar technologies (see Cookie Policy below).
• Usage Data: Pages visited, time spent on the Site, referral sources, clicks, and other interaction metrics.
• Affiliate Tracking Data: Information related to affiliate links clicked and casino referrals generated.

How We Use Information

We use the information we collect for the following purposes:

• Conducting analytics and understanding user behaviour to improve the Site's functionality and user experience.
• Tracking affiliate commissions and performance metrics from casino operators and partners.
• Sending newsletters, updates, and promotional content (with your consent where required).
• Detecting, preventing, and addressing fraud and security issues.
• Complying with legal obligations and enforcing our Terms of Use.
• Personalising content and improving Site performance.

Cookie Policy

We use cookies and similar tracking technologies to enhance your experience on the Site. Cookies are small data files stored on your device that help us remember your preferences and track your activity.

Types of Cookies:

• Essential Cookies: Necessary for the Site to function (e.g., security, session management).
• Analytics Cookies: Used to understand how users interact with the Site (e.g., Google Analytics).
• Marketing Cookies: Used to track affiliate clicks, referrals, and marketing campaign performance.
• Third-Party Cookies: Set by partners, advertisers, and casino operators for tracking and personalisation.

Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Note that disabling cookies may affect Site functionality. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

Third-Party Links

Our Site contains links to external websites, including online casinos, gaming operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party sites. Each casino and partner website maintains its own independent privacy policy and data handling practices. We strongly encourage you to review their privacy policies before providing any personal information or engaging with their services. Your use of third-party sites is at your own risk and subject to their terms and conditions.

Your Rights

Under UK data protection law (UK General Data Protection Regulation and Data Protection Act 2018), you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal limitations).
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Request your data in a portable, machine-readable format.
• Right to Object: Object to our processing of your data for marketing, analytics, or other purposes.
• Right to Lodge a Complaint: Lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have breached your rights.

To exercise these rights, contact us using the details below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:

• Newsletter subscriber data is retained until you unsubscribe.
• Affiliate tracking data is retained for the duration of the affiliate relationship and relevant commission periods.
• Analytics and usage data are retained for up to 26 months (in accordance with Google Analytics standards).
• Contact form submissions are retained for up to 12 months or as needed for legal compliance.

Where data is no longer needed, we securely delete or anonymise it.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data handling practices, please contact us:

Email: privacy@tread-mark.co.uk
Website: tread-mark.co.uk

We will respond to your enquiry within 30 days or as otherwise required by law.